China is one of the world's fastest-growing medical device markets, so it's no surprise that companies are racing to capture a share. But if you were expecting to simply bring products designed for Western markets to China, you better think again.
China's medical device market has its own unique dynamics, and users there have needs that differ from those of users in other parts of the world. Smart companies understand that and have learned to adapt their products for this emerging market.
Worrell, a product design, development, and strategy firm that collaborates with medical device companies and entrepreneurs, collected a few tips for designing medical devices for the Chinese market from industry leaders who have already established a foothold in the country:
—Jamie Hartford, managing editor, MD+DI
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