As their concerns grow, many might become more conservative in the areas of investment and expansion. Manufacturers also arenâEUR(TM)t necessarily taking fewer risks in investing in new technologies just because the market isnâEUR(TM)t doing well. However, one hypothesis is that if the credit crunch continues, funding sources for smaller companies with newer technologies could dry up. However, while companies still need to keep an open mind about exploring different technologies, their approach needs to be smart. Ensuring that potential technologies fit with the companyâEUR(TM)s current capabilities and go-to-market strategies is important. More details on this topic will be in the January issue of MD&DI.
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