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Uniting Healthcare Marketers

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In addition to announcing its annual medical marketing award winners, MMA had big news of its own to announce at this year's conference. Effective January 1, 2008, MMA plans to join forces with two other healthcare marketing organizations—the Healthcare Marketing and Communications Council and the Midwest Healthcare Marketing Association—to form a single national entity serving a membership of more than 2000 medical marketers. Membership of the Healthcare Marketing and Communications Council is based primarily on the East Coast, and MMA members have traditionally been based on the West Coast.

During this year's In-Awe awards presentation, (from left) Martin Cearnal, president of the Healthcare Marketing and Communications Council; Debra J. Bronstein, president of the Medical Marketing Association; and Dave Leyden, representing the Midwest Healthcare Marketing Association, announce the merger of the three organizations.

In combining forces, the new organization—christened the Healthcare Communication and Marketing Association—hopes to provide its membership with more-comprehensive educational resources; standardized training and accredited programs; better networking and mentoring opportunities; and national recognition of excellence in marketing, communications, and education.

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