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Machine Manufacturer Offers Webinars on Industry Trends

Shana Leonard

Between fierce competition and evolving technology, companies need to keep up-to-speed on the latest advances and trends in the medical industry in order to stay afloat. With this in mind, machine manufacturer Makino (Mason, OH) offers a series of free Webinars focused on cutting-edge machining techniques and processes.

"We wanted to provide a key educational component around metal cutting process, technology, and innovation that would benefit North American manufacturers in the global competitive marketplace," says Makino marketing manager Mark Rentschler.

But in order to truly enlighten customers, the firm purposefully avoids using the Webinars solely to shill Makino products, according to Rentschler. Rather, the company opts to cover broader topics about processes and techniques. The sessions explore such areas as metal-cutting processes in addition to machine tool integration, automation, and technologies. Topics were selected to benefit customers in target marketplaces, to address customer queries, and to highlight advancements in such areas as micromachining, titanium milling, and mold manufacturing. Upcoming Webinars include Lean Cellular Automation, New Advances in Titanium Milling, and Micromilling.

Requiring only a computer with Internet access and audio capabilities, the Webinars are conducted by the company's application engineers and product managers, as well as guest speakers. The presentations consist of relevant educational slides and streaming video, followed by a live question and answer session.

"We see all kinds of folks that are gaining a new appreciation and understanding of some of the processes and technologies that can be employed to streamline their operations, lower their cost of machining, improve their accuracies and finishes, and improve their overall business and performances," Rentschler says.

Averaging 50 to 60 live attendees per Webinar, Makino also archives the presentations so that interested parties can still benefit from the information despite missing a live seminar. Based on attendance and positive feedback, the company plans to develop more Webinars next year.

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