Products designed for women will become widespread, predicts Christina Anné.
“I think what we're learning in women's health research is that it's more than the fact that each of our waterworks is different,” says Sheryl Conley, group president of Americas and global marketing at Zimmer Holdings Inc. (Warsaw, IN). Conley also serves as the firm's chief marketing officer. “At the very cellular level, DNA is actually structured differently. Every cell has a sex bias.”
Cook Inc. (Bloomington, IN) has gone as far as starting a new company division to design therapies specifically for female patients. “Right now it is rare to have a women's health division in a large company, but it's definitely a trend that will pick up as more companies realize the need for gender-based medicine,” says Christina Anné of Cook. Anné is the global small business unit leader of the company's women's division. “The idea of launching a women's health business unit basically came down to the fact that there are gender-specific treatments that are targeting the female patient.”
The business unit will serve females from their teenage years to 60 years and older, in the areas of obstetrics, embryology, and gynecology. In the future, it may move into technologies that address cardiovascular disease, obesity, and breast cancer diagnosis. For the adolescent population, the division is working on products to treat overweight teens and sexually transmitted diseases.
Zimmer's Gender Solutions knee replacement accounts for the narrower and thinner shape of a woman's knee.
A few years ago, Zimmer began looking at multiple demographics within total joints and saw a large increase in the number of knee replacements, along with a shift to more women having joint replacements than men. According to Conley, about 65% of all total joint replacements are performed on women.
“Sex does matter here. In orthopedics, that's the other thing we've been learning. Our hormones are different, and we see different rates in osteoporosis, which has a big effect on orthopedics,” says Conley. “So, I do believe that this is an important next step in the treatment of women, who represent a larger portion of total joint replacement than males. More women have hip fractures than males because of conditions such as osteoporosis.”
Conley also predicts that many companies will have gender-specific products in five years. Zimmer is looking into expanding its gender solutions across all of its orthopedic business segments, including the hip, shoulders, elbows, trauma, and spine to address the differences in male and female anatomical needs.