Motor Site Guides Users through Configuration Process

May 7, 2002

2 Min Read
Motor Site Guides Users through Configuration Process

Originally Published MPMN May 2002

E-NEWS

Motor Site Guides Users through Configuration Process

Zachary Turke

www.hurstmfg.com

Designed for users with varying levels of motor knowledge, a Web page located at www.hurstmfg.com guides customers through the motor configuration process using a series of broad, application-based questions. "Many of our customers have limited motor expertise," says Nick Segobiano, director of sales and marketing for Hurst Manufacturing (Princeton, IN). "Our on-line motor design feature is a response for them, incorporating simple questions about a motor's application that help lead to specific motor designs."

Offering 6000 possible product configurations at the click of a mouse, the design feature works by prompting customers through the selection of preengineered modules that combine to create a customized motor and control. The process incorporates drop-down menus that ease use, and allows searching without the input of all key performance values. "This tool isn't just our catalog in electronic format," explains Segobiano. "It's a cyber motor expert that does the thinking for you when you don't know the right questions to ask or the specific information to request." Products that can be designed include brushless dc, stepper, hybrid stepper, linear actuator, synchronous, and induction motors.

In addition to allowing on-line motor design, the site also enables users to get a price quote and place and track orders, all without searching through catalogs or consulting engineers. As part orders are transmitted directly from the user's computer to the manufacturing floor, delivery time for motor samples is generally 48 hours.

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