Training and Promotion through Emotion 4085

Lori Luechtefeld

September 1, 2006

1 Min Read
Training and Promotion through Emotion

ADVERTISING, DISTRIBUTION, & SALES

When Charity Williams, director of marketing for Zevex Inc. (Salt Lake City), first met with production company Mallory Multimedia (Layton, UT), she challenged the company to combine education on and promotion of the EnteraLite Infinity enteral feeding pump into a single video as innovative in its design and delivery as the product itself.

Zevex Inc. (Salt Lake City) and Mallory Multimedia (Layton, UT) collaborated to produce a video for professional and consumer education on the EnteraLite Infinity enteral feeding pump. Pictured here (left to right), the winning team included Ryan Jeppesen, web and graphics specialist for Zevex; Charity Williams, director of marketing for Zevex; Kyle Mallory, producer and director for Mallory Multimedia; and Mindy Lewberg, associate product manager for Zevex.(click to enlarge)

Through their collaboration, Mallory and Zevex created an entertaining and emotionally engaging video for professional and consumer education by integrating the story of Coby Beltran, a consumer of Zevex's EnteraLite Infinity pump, with detailed product operation instructions.

Kyle Mallory, producer and director for Mallory Multimedia, said, "Our objective was not only to educate the viewer about the product, both in its effectiveness as well as its operation, but also to leave them eager and excited to put the information into practice."

Copyright ©2006 MX

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