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Bluetooth Trends in Smartphones and the Implications for Medical Device SoftwareBluetooth Trends in Smartphones and the Implications for Medical Device Software

New analysis of the U.S. smartphone market tells medical device manufacturers to be ready in 2023 to take advantage of Bluetooth 5.x for their connected devices.

Ken Jones, Randy Horton

September 10, 2021

11 Min Read
Image by Pexels from Pixabay

Bluetooth 5 marks a major step forward for software developers working on connected devices that need a range of features including longer battery life through lower energy consumption, greater bandwidth for communication between devices, and a great distance allowed between communicating devices. Today, the partial adoption of Bluetooth 5 as a minimum standard for smartphones poses a problem for software developers. Partial adoption limits software developers’ ability to fully leverage the capabilities of the newer Bluetooth 5 standard. Based on actual smartphone usage data for the USA and Canada, only 73% of iPhones and 58% of Android smartphones currently are using Bluetooth 5.x standard, with the remainder largely using Bluetooth 4.x variants. The good news for connected medical device makers is that by 2023, it is projected that 95% of the US/Canada smartphone market will have Bluetooth 5. 

Smartphones Are Everywhere

Mobile devices have become a ubiquitous part of modern life. In the USA in 2020, there were over 294 million smartphones. The adult population (over age 18) of the USA is only 209 million. That means almost every adult is carrying a smartphone. 

The ubiquitous nature of the smartphone (which includes a powerful local computer, touchscreen interface, rich network connectivity upstream to the Internet and downstream to Internet of Things devices, and a powerful array of embedded physical sensors, out-of-the-box) makes it a perfect tool for medical monitoring, diagnostics, and therapeutics (i.e., treatment). In this article, we will analyze the trends for smartphones and specifically Bluetooth versions that have a major impact on the software that operates smartphones in conjunction with connected medical devices such as insulin pumps, glucose monitors, active implanted surgical devices, and devices that rapidly diagnose infectious disease. The results are pulled from ScientiaMobile’s Mobile Overview Report (MOVR) from 2021 Q1, and our predictions are based on a longitudinal analysis of MOVR data. The analysis of the importance of Bluetooth 5.x to certain kinds of connected medical devices borrows from Orthogonal’s Smartphone Market Analysis for Software as a Medical Device (SaMD) Developers from 2021 Q1

Increasing Fragmentation of Smartphone Models

While most people carry a smartphone, the variety of smartphones is growing. Developing software that will run on those smartphones and effectively use the capabilities of the device is a challenge. 

Since 2011, the number of mobile device model profiles (a unique combination of brand, model, and operating system version) tracked by ScientiaMobile’s WURFL device detection software has increased more than 400% to reach more than 80,000 devices in 2021. (See figure below. This analysis does even not take into account the unique browser software and versions used on any given mobile device profile.)



Also, 54.9% of device usage seen on the web came from smartphones in 2021 Q1. (See figure below.) 



Clearly, this level of fragmentation poses problems. However, many of the smartphone models are rarely seen anymore, leaving quite a long tail in the fragmented ecosystem. Measuring the usage of smartphones and evaluating the commonality of critical features, like Bluetooth versions, provide critical insight for software developers. The MOVR issued by ScientiaMobile on a quarterly basis provides analysis of mobile device usage trends.  

Android Smartphones Drive Model Fragmentation

In general, there are two flavors of smartphones determined by their operating system (OS): Android or iOS. Globally, Android is the most popular OS, with 70% of all usage. 

However, in the USA and Canada, iOS is more popular, and Android has almost equal market share (50%) in 2021 Q1. This is a change from 3 years ago, when iOS actually accounted for 56% in 2018 Q1. (See figure below.)


In general, Android smartphones are more affordable than Apple’s iPhones that run iOS. So over time, Apple has succeeded in holding the premium price market segment, but that dominance is slowly eroding. 

On the iOS side, Apple releases a small number of iPhone models—roughly 3 to 5 models per year. As a result, in 2021 Q1, only 26 different iPhone models are currently in use. Conversely, there are many manufacturers releasing different smartphone models running Android. In 2021 Q1, MOVR observed 11,784 different smartphones models running Android. Clearly, the pain of managing smartphone device fragmentation for developers stems from Android-based devices.  



Bluetooth Is a Critical Capability for Medical Software

Bluetooth is a wireless protocol that enables connectivity between devices. Almost all smartphones today include Bluetooth capabilities, and according to the industry group Bluetooth SIG, 100% of new smartphones shipping today now include Bluetooth support.1 However, Bluetooth comes in different versions. The Bluetooth version is critical for specific types of connected medical devices for a number of reasons2:

  • The Bluetooth Low-Energy (or BLE) technology was introduced with Bluetooth 4. BLE allows external devices running on battery power to last longer before recharging or replacement. One scenario for which the power envelope of a connected medical device is especially critical is with surgically implanted devices that can talk to a patient's smartphone on a regular basis after a surgery. Right now, these devices depend on a battery in the surgically implanted device for power, and when the battery runs out, it requires another procedure to replace the battery. So every extra day/month of battery life has a significant impact on the patient’s health and the overall cost of care. However, BLE support only becomes universal with Bluetooth 5. So for those device developers who need the assurance that they can design their devices assuming BLE usage, this is a step forward. Even better, BLE works in tandem with the following two additional features of Bluetooth 5.

  • Bluetooth 5 doubles the transmission rates of Bluetooth 4.2, from 1 Mbps to 2 Mpbs. This difference is especially significant for medical devices that need to continually transmit high volumes of data, such as the waveform data generated by cardiac and respiratory monitors (see diagram below).  Screen_20Shot_202021-09-10_20at_2012.28.40_20AM.pngAbove: A Wiggers diagram, showing the cardiac cycle events occurring in the left ventricle. Source: https://commons.wikimedia.org/wiki/File:Wiggers_Diagram_2.svg 

  • Bluetooth 5 supports communication between a smartphone and an external device at a range of 800 feet in optimal physical circumstances, while Bluetooth 4.2 was limited to a distance of 200 feet. While this may be a less-important use case, one simple use case is a parent’s smartphone communicating with a child’s continuous glucose monitor or insulin pump across a public park.

Looking at iPhones running iOS in 2021 Q1 in the USA and Canada, 26% are running Bluetooth version 4.2. and 73% are running Bluetooth version 5.0. (See below.)




In contrast, Android smartphones are more fragmented and not as advanced in their Bluetooth capabilities. (See below.)



Only 58% are running Bluetooth 5.0 or newer. 42% are running Bluetooth 4.2 or older—or do not have Bluetooth at all. 

For both Android and iOS, this situation is problematic for connected medical device makers that want to avail themselves of the new features in Bluetooth 5.0, without having to worry about also designing for backwards compatibility with older smartphones still working on 4.x versions. From a software maintenance perspective, today’s Bluetooth version status is also a problem. Typically, developers of all types of solutions would prefer to have software builds that run on 90%+ of the market. In an ideal world, developers would like to develop a single software version running on Bluetooth 5.0 or newer. However, in 2021 Q1, Bluetooth 5 is far from that 90% goal. 

This puts connected medical device makers and other IoT makers in a bind with Bluetooth 5.0-optimal use cases. They can either:

  • Choose to only support Bluetooth 5.0 to guarantee that their devices and connected apps always utilize the latest features. The tradeoff is that they will sacrifice part of their potential market for those possible customers who would buy their device but don’t because of the need to upgrade to a newer smartphone to use the latest features.

  • Preserve their potential market by writing the application to assume Bluetooth 4.x as the minimum feature set, even if Bluetooth 5.x is available on the smartphone. However, this restricts the functionality of the IoT solution they can offer all of their customers.

  • In theory, they can also preserve their potential market by writing the application to take advantage of Bluetooth 5.x when it is available, but design it to also support Bluetooth 4.x as a fallback. (By default, all Bluetooth is backwards-compatible to older versions but won’t carry newer features to the older versions.) In reality, this is likely a cost prohibitive option in most circumstances since it involves developing, testing, and maintaining a much larger code base that supports both a Bluetooth-5.x features set and a Bluetooth 4.x feature set.

So the question becomes, when will this problem just go away as Bluetooth 5.x-enabled phones replace the last of the Bluetooth 4.x phones in use?  How quickly should developers expect newer smartphones with Bluetooth 5 capabilities to replace older smartphones?  

Age and Replacement of Smartphones

Over 54% of Android smartphones in the USA and Canada are replaced every 24 months. That generally provides an upgrade of the Bluetooth capabilities in the general population via newer smartphones. There are some spikes when looking at ages of phones that are calculated based on release date. In the mobile phone industry, manufacturers tend to release phones to coincide with major conferences (e.g., Mobile World Congress) or heavy sales seasons (e.g., Christmas). Therefore, there are some spikes in the age histogram for Android smartphones. (See below.)


Looking at how Android smartphones with Bluetooth 5.0 or newer have grown since 2018 Q1, we see that it grew from 18% to 58% in 2021 Q1. That is a 50 percentage point growth over 3 years. It stands to reason that in another 3 years (2024), almost all smartphones will move to Bluetooth 5.0 or newer. 


Having said that, a long tail of older phones will persist. But for how long and how large will it be? Looking at the 38% of Android devices that are running 4.2 or older, most of these are already older than the 24 month age of Android devices. (See figure below.)


Over time, we can extrapolate based on the replacement rate of older smartphones how quickly Bluetooth Android devices will retire from service. (See figure below.)



By 2023, Bluetooth 4.2 or older will be about 5% of the Android smartphone market. This should be helpful to many medical device developers, simplifying the need for multiple versions and expanding the addressable market. 

Pricing of Bluetooth Versions on Android

In general, Bluetooth version is not a marquis feature that manufacturers advertise. It is more likely that Bluetooth is a cost-saving feature. Low-end smartphone manufacturers will opt for an older version of Bluetooth on low-price budget phones in order to make them more affordable. (See figure below.) 


Almost 80% of smartphones that currently have Bluetooth version 4.2 or older are priced in the 0-$400 range. However, this does not mean that all low-priced phones have 4.2 or older. Bluetooth 5 appears on many models in the low-priced range. Going forward, one would expect that most new phones even in the low-price range will receive Bluetooth 5+ if it is included in the primary SoC chipset.


Bluetooth 5 marks a major step forward for medical device software developers. Today, the partial adoption of Bluetooth 5 as a minimum standard on smartphones poses a problem for software developers. The good news, however, is that by 2023, it is projected that 95% of the market will have Bluetooth 5 on their smartphones. 

Methodology on How ScientiaMobile Defines the Data

Sample Sizes

USA + Canada - all device form factors (desktop + smartphone + tablet + smart TV)
2018Q1: 1,416,850,874
2021Q1: 923,152,048

USA + Canada - smartphone only
2018Q1: 449,141,727
2021Q1: 304,636,172

What is a device profile? A device profile in the WURFL device detection solution is a unique combination of device brand, model, and operating system. 

What is a usage observation in the data? How is that different that devices sold? Usage observations or a “hit” happens each time a user visits a Web page and a user agent (UA) is generated and tested by WURFL (through a number of mechanisms).  All data reported in MOVR reflects hits, not the count of unique physical devices generating the hit.



  1. "Bluetooth 5: Is it actually better, and do you need it?" Android Central, https://www.androidcentral.com/bluetooth-5-it-actually-better-and-do-you-need-it

About the Author(s)

Ken Jones

vice president of marketing, ScientiaMobile

Ken Jones is vice president of marketing at ScientiaMobile with 20 years of demonstrated results in the web, telecommunications, and software industry both as a marketer and consultant. He is skilled in financial modelling, market sizing, mobile advertising, location-based services, IPTV, fixed-mobile convergence, IMS, telecommunications sourcing, SIP and VoIP, and competitive analysis.

Jones holds an M.B.A. from Northwestern University’s Kellogg School of Management and B.A. from Northwestern University.

Randy Horton

Randy Horton has spent much of his career working with healthcare and life sciences organizations to tackle the Quadruple Aim: 1) optimizing health system performance by improving the individual experience of care, 2) advancing the health of populations, 3) reducing the per capita cost of care, and 4) enhancing the work-life of those who deliver care. Horton brings strong experience, expertise, and creative business thinking to his leadership role, along with nearly three decades of experience with Internet-enabled digital transformation and a passion for being a connector of people and ideas. He helps organizations break through to their “what’s next” by building new capabilities and launching innovative, digitally enabled – and highly successful – products and services. 

Horton serves as VP of Solutions and Partnerships, Orthogonal.

Orthogonal is a software development consulting firm that creates Software as a Medical Device (SaMD), digital therapeutics (DTx), and connected medical devices. The company works with change agents who are responsible for digital transformation at medical device, pharma, and diagnostics manufacturers that want to accelerate their pipeline of product innovation to modernize patient care and gain competitive advantage.

Orthogonal applies deep experience in SaMD and the power of fast feedback loops to rapidly develop, successfully launch, and continuously improve connected, compliant products. It collaborates with clients to build their own rapid SaMD development engines.

For almost 10 years, it has helped  firms ranging from early-stage innovators to Fortune 100 industry leaders to develop and bring their regulated/connected devices to market.

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