Bridge Design

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Smiths Medical (St. Paul, MN) challenged (San Francisco) to help the company create an infusion set with significant user benefits—from purchase to insertion to disposal—over existing designs. The result of Bridge's customer-focused, design research-oriented development process was the Cleo infusion set, an all-in-one product with a sturdy sterile package, easy-to-use insertion tool. comfortable and secure on-body device, and an automatic, needle-safe disposal container. Cleo's unique design and its host of features reduce complexity, maximize comfort, and ensure safety. A collaborative effort between Smiths' engineers and Bridge's industrial designers and design researchers, the resulting product won a gold award in the 2006 Medical Design Excellence Awards competition.

Copyright ©2007 MX