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Scenarios Suggesting Direct Rep Selling
This year's featured leaders illustrate medtech's ability to adapt and thrive in an ever-changing business environment.
Steve Halasey
September 1, 2008
1 Min Read
.svg?width=850&auto=webp&quality=95&format=jpg&disable=upscale "Scenarios Suggesting Direct Rep Selling")
ADVERTISING, DISTRIBUTION, & SALES
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A medtech company may decide to base its sales approach on direct sales reps if at least some of the following conditions are present.
The company is direct now and finds no compelling reason to change.
The market size and the company's penetration allow intensive coverage.
Primary customers are large and geographically concentrated.
The company's primary customers expect it.
The company has the ability to attract and hold top sales performers.
Copyright ©2008 MX
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