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SPI Lasers Goes Multilingual
SPI Lasers (Hedge End, Southampton, UK) has launched new Web sites for the Chinese- and German-speaking markets. The Web sites have enabled the company to provide information on its line of laser products in Chinese and German for the first time.
“China is one of our most successful export territories,” says John Tinson, vice president of sales for the company. “This Web site will expand on the success that we have already experienced in the region and will enable interested parties to be kept informed about the latest developments at SPI Lasers in their own language.”
Users can book evaluations, download data sheets and application notes, book samples into the applications laboratory, and find contact details for relevant sales and customer support teams. The Web sites for China and Germany, which can be accessed at www.spilasers-china.cn and www.spilasers.de respectively, support increased sales in the two regions.
“Following the success of the new G3 short-pulse laser across Europe, SPI noticed a steep increase in traffic from Germany on the www.spilasers.com Web site,” Tinson says. “Responding to demand, we have recruited additional sales staff, increased the availability of evaluation lasers in Germany, and have now launched a German-language version of our Web site.”
The Web sites also familiarize visitors with the company's special programs, such as its proof of principle and 30-day free-trial program. Under this program, device and component manufacturers, academic institutions, and system integrators can submit application-specific trials. Each application is assessed on a case-by-case basis for proof of principle. If the application is approved, it will be provided at no cost to the applicant. Requesting a proof of principle is a quick way to conduct application trials.
SPI Lasers designs and manufactures optical-fiber-based lasers that can be used to mark, weld, and cut materials in the medical device industry.
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