From Image to Vision 3657

Originally Published MX September/October 2004

COVER STORY

Interview by Steve Halasey

Almost by definition, executives of medical technology companies are visionaries. Whether their strengths lie in inventing medical products or creating opportunities for business growth, such leaders share an ability to conjure up ideas that few others have imagined.

One such executive with a vision of the future is Erich R. Reinhardt, DEng, president and CEO of Siemens Medical Solutions (Erlangen, Germany). As leader of one of the world's largest manufacturers of medical technologies—with 2003 revenues of nearly $9.3 billion—Reinhardt is well positioned to have a clear outlook on the healthcare marketplace.