Baxa Subsidiary Relocates to Switzerland

OUTSOURCING NEWS

Baxa Ltd. (Bracknell, UK), a subsidiary of Baxa Corp. (Denver), has established a direct sales and marketing presence in Switzerland to build relationships with local customers.

Although Baxa Ltd.'s European headquarters provided customer and technological support, the company's products were previously sold through an exclusive distributor.

“Following implementation of direct sales in other European countries, we are building on the successes of our distributor partner in Switzerland to

continue to improve our service and our products through a greater understanding of customer needs,” says Terry Aston, managing director of Baxa Ltd.

Baxa has a direct sales operation in the UK and area management in Austria, Denmark, Finland, France, Germany, and the Benelux territories. It also supports distribution partners in 18 countries in Europe, the Middle East, and Africa.

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