A Bold Vision Gets Results


September 1, 2004

1 Min Read
A Bold Vision Gets Results

Originally Published MX September/October 2004


Honored at MMA's recent In-Awe ceremony were team members from Jocoto Advertising (left to right): Steve Coldicon, creative director; John O'Brien, director of operations; Collette Kuhnsman, senior account manager; and Tom Collins, art director.(click to enlarge)

In the summer of 2003, leading ophthalmic device manufacturer Carl Zeiss Meditec Inc. (Dublin, CA) made what turned out to be an aggressive and highly rewarding decision. With the annual meeting of the American Academy of Ophthalmology (AAO) rapidly approaching, Zeiss decided to design and construct a new 80 x 100-ft trade show booth. But the company feared that without some help, the new booth would end up looking just like the old booth.

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