Prerequisites for Effective PR

January 1, 2002

1 Min Read
Prerequisites   for Effective PR

Originally Published MX January/February 2002


Prerequisites for Effective PR

Start-up medtech companies often face the dilemma of when to launch a public relations campaign. Following are five prerequisites or milestones that should be achieved before undertaking a PR plan.

  • Business plan.

  • Start-up management team.

  • Top-flight clinicians to form a scientific advisory board.

  • Initial round of financing.

  • Technology with demonstrated proof-of-concept.

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