Prerequisites for Effective PRPrerequisites for Effective PR
January 1, 2002
1 Min Read
Originally Published MX January/February 2002
ADVERTISING, DISTRIBUTION, & SALES
Prerequisites for Effective PR
Start-up medtech companies often face the dilemma of when to launch a public relations campaign. Following are five prerequisites or milestones that should be achieved before undertaking a PR plan.
Business plan.
Start-up management team.
Top-flight clinicians to form a scientific advisory board.
Initial round of financing.
Technology with demonstrated proof-of-concept.
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