Benchmarking Medical Design

Originally Published MX May/June 2001

Business Planning & Technology Development

To keep up with industry's state of the art, many medtech companies are calling on the expertise of top medical product design teams.

Amy Allen

In the consumer product industry, good design has become mainstream. The marketplace is flush with plug-and-play iMac computers, easy-to-grasp Oxo can openers, and biomechanically refined Aeron office chairs. These products don't just look great. Thanks to their innovative characteristics and consideration of human factors, the best consumer products interact with and serve their users in ways that are far beyond mere utility. In addition, manufacturing economies linked to thoughtful material selection and clever engineering have made high-quality products more affordable. As a result, consumers have become much more aware of good design than ever before.