Global Distribution Issues and Strategic Options

Originally Published June 2000

Alison Cherney

Undoubtedly you've heard the saying: it's a small world. The increasingly global marketplace and the Internet have dramatically changed the way both small and large medical device manufacturers sell and distribute their products. In addition to navigating the regulatory and sales and marketing mazes in the United States, today's successful manufacturers also must focus on which international markets to include in their marketing efforts, determine if they should build their own distribution system or outsource the function, and figure out how Web-based solutions fit the business.

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