MDDI Online is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

SyncThink Goes for Magic Leap to Get into AR

The Palo Alto, CA-based company will collaborate with Magic Leap, a specialist in augmented reality and spatial computer technology to bring its technology to an AR platform.

Neuro-technology specialist, SyncThink is finding its way into the realm of augmented reality (AR) through a new collaboration with Magic Leap, a special computing technology company. Under the agreement, the Palo Alto, CA-based company will bring its brain health assessments and therapy applications to Magic Leap’s One Platform.

SyncThink has developed an eye tracking solution that can give insight on the brain’s health.

“We use eye tracking to assess a person's brain health status,” Laura Yecies, SyncThink CEO, told MD+DI. “Specifically, we’re used by a number of clinics and sports teams to help diagnose concussion and assess fatigue levels. Sports teams often use our technology to maximize the team’s performance by assessing fatigue and readiness skills.”

The partnership would help SyncThink focus solely on the software, with Magic Leap handling the hardware aspect.

SyncThink said it will also use Magic Leap’s spatial computing platform to make improvements to their full suite of assessments. These improvements include adding high-precision methods to objectively assess balance, proprioception, depth perception, and convergence, among others features, for injuries such as concussions.

“Magic Leap One is inspired by human physiology and has deep user sensing capabilities that make it an ideal spatial computing platform for developing real-time, objective health and wellness assessments,” Nicole Samec, Healthcare Product Manager for Magic Leap, said in a release. “We hope that SyncThink’s use of our platform will enable clinicians, patients, and the general public to optimize their brain health and performance.”

The recent AR and virtual reality boom could help open up a wide array of possibilities for the company.

“In the future, we believe that eye-tracking and our analytics can serve as a broad brain health assessment tool and can be used to diagnose and treat a number of other conditions such as ADHD, and Alzheimer’s …,” Yecies said.

AR Happenings

Using augmented reality to improve outcomes in patients is quickly becoming common place in healthcare. Firms like SyncThink are jumping head first into the space realizing its benefits.

Late last year, Mariner Endosurgery received clearance for its augmented surgical navigation system. The Ontario-based company’s LaparoGuard is an augmented surgical navigation system that enables surgeons to annotate areas of 3D safety zones during minimally invasive procedures, to aid surgeons in guiding their tools and informing their surgical approach.

Companies should see AR as a tremendous opportunity industry expert said. In March of 2018, MD+DI spoke with an expert from Worrell, a global design firm, about why medical device developers need to stay ahead of the curve on trendy technologies like AR and VR.

500 characters remaining