Originally Published MX January/February
of a Basic PR Plan
usually cant afford the luxury of an expensive, no-holds-barred PR campaign.
But with careful planning, such companies can achieve PR campaigns that will
have a meaningful impact on their reputation among stakeholders and key target
audiences. A carefully orchestrated program that leverages the following six
components cohesively can help a start-up realize its commercial goals.
- Corporate and
- Web site.
- Media strategy.
- Road shows.
- Corporate communications