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Six Elements of a Basic PR Plan

Originally Published MX January/February


Six Elements
of a Basic PR Plan

Medtech start-ups
usually can’t afford the luxury of an expensive, no-holds-barred PR campaign.
But with careful planning, such companies can achieve PR campaigns that will
have a meaningful impact on their reputation among stakeholders and key target
audiences. A carefully orchestrated program that leverages the following six
components cohesively can help a start-up realize its commercial goals.

  • Corporate and
    brand identity.
  • Web site.
  • Media strategy.
  • Spokespeople.
  • Road shows.
  • Corporate communications

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