MDDI Online is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Six Elements of a Basic PR Plan

Originally Published MX January/February
2002

ADVERTISING, DISTRIBUTION,
& SALES

Six Elements
of a Basic PR Plan

Medtech start-ups
usually can’t afford the luxury of an expensive, no-holds-barred PR campaign.
But with careful planning, such companies can achieve PR campaigns that will
have a meaningful impact on their reputation among stakeholders and key target
audiences. A carefully orchestrated program that leverages the following six
components cohesively can help a start-up realize its commercial goals.

  • Corporate and
    brand identity.
  • Web site.
  • Media strategy.
  • Spokespeople.
  • Road shows.
  • Corporate communications
    kit.

Copyright ©2002
MX

500 characters remaining