New Approval to Reinforce Asensus’ Strength in Europe Market

The surgical robotics specialist said it has received CE mark for an expansion of machine vision capabilities.

Omar Ford

January 25, 2023

2 Min Read
IMG_2023-1-25-163528.jpg
Image courtesy of Asensus Surgical

Asensus Surgical is poised to take bigger piece of the surgical robotics pie in Europe, one of its largest markets, because of a recent approval. The Durham, NC-based company said earlier this week that it has received CE mark for an expansion of machine vision capabilities on its previously cleared Intelligent Surgical Unit.

The company added the approval included a review of the Senhance Surgical System platform, making Senhance one of the first robotic surgical systems to be approved through the new, more rigorous EU Medical Device Regulation, or MDR, process.

Asensus Surgical President and CEO, Anthony Fernando said the new process was significantly “more stringent” than in years past. He also commented on previous approvals for the technology.

“This is the second iteration of software that we got approval for,” Fernando told MD+DI. “We’ve had approval in the U.S., which we [received] about a year-and-a half ago and then we simultaneously got approval in Japan. Given the MDR transition we didn’t have the same level of approval in Europe that we had for the second version of this software upgrade.”

The newest ISU features introduce more advanced features including: 3D measurement, digital tagging, image enhancement, and enhanced intraoperative camera control based on real-time data.

The features will help give the company a leg up in the fierce competition its facing from other surgical robotic technologies in the space. Fernando said that Europe is a key market for Asensus.

“There are two reasons why Europe is the largest market,” he said. “One, [Senhance] was originally approved there and the company originally had roots in Europe. The second reason is … Europe compared to the U.S. has a greater number of laparoscopically trained surgeons. Second Europe is a significantly more cost responsible healthcare system compared to the U.S. They are very sensitive to cost - Everyone from the [hospital]administration to the surgeon.”

He added, “Our offering meets that. We are a laparoscopic system so the approach is laparascopic so our cost profile on a per-procedure basis is almost similar to laparoscopy in anywhere between 50% to 70% lower than [Intuitive Surgical’s] da Vinci. As a result, the adoption is pretty high because the surgeons and the administration want technology, but they don’t want to pay too much.”

Fernando took over the helm of Asensus in November of 2019. On Episode of 15 of Let’s Talk Medtech, he shared his vision for the company and spoke about the surgical robotics landscape.

You can listen to the podcast interview below:

 

About the Author

Omar Ford

Omar Ford is a veteran reporter in the field of medical technology and healthcare journalism. As Editor-in-Chief of MD+DI (Medical Device and Diagnostics Industry), a leading publication in the industry, Ford has established himself as an authoritative voice and a trusted source of information.

Ford, who has a bachelor's degree in print journalism from the University of South Carolina, has dedicated his career to reporting on the latest advancements and trends in the medical device and diagnostic sector.

During his tenure at MD+DI, Ford has covered a wide range of topics, including emerging medical technologies, regulatory developments, market trends, and the rise of artificial intelligence. He has interviewed influential leaders and key opinion leaders in the field, providing readers with valuable perspectives and expert analysis.

 

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