To be successful, medical device firms not only have to develop technology themselves, but they must also be aware of technology that helps them flourish. Some of the largest medical device companies—think Medtronic, Abbott Laboratories, Boston Scientific, St. Jude, Stryker, Zimmer—are arming their sales forces with devices that help them engage clients in a different way: the iPad.

December 8, 2010

1 Min Read
Using the iPad to Drive Revenue

"[The iPad] enables our sales employees to do a much better job of engaging in a really different way than we've done before," Mike Hedges, chief information officer of Medtronic.

The Wall Street Journal discusses an arms race of sorts among device companies. Boston Scientific purchased 2000 iPads for its sales reps, Zimmer bought 1000, and others are currently in pilot programs for the devices. This is all great news for Apple because it presents a pathway to new corporate accounts. Presumably, the salespeople at the device companies aren't too upset about it either. —Lawrence Lloyd

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