Sign up for the QMED & MD+DI Daily newsletter.
Real Advice on How to Use Social Media at Your JobReal Advice on How to Use Social Media at Your Job
One of the most frustrating things I find about articles on social media is that all they talk about is how important it is. But they never give practical advice. I'm a practical person and I respond well to tips and best practices.
February 4, 2011
1 Min Read
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "MDDI")
Finally, I get my wish, and even better I get to pass those tips on to you. This article on getting started in social media takes its queue from Johnson and Johnson's social media guru Marc Monseau, who provides some advice on creating editorial and engaging communities in Youtube, Blogs, Facebook, and Twitter.
The most useful tips include the following:
Start small, with noncontroversial topics. Monseau and his team created a corporate blog talking about the 120-year history of the company. This relatively “safe” blog helped prove the concept and gain the confidence of legal and compliance teams.
Create helpful policies. Good policies help you establish a consistent approach across the many voices or brands of your company and can streamline the approval process.
Create plans for when and how to respond. Johnson & Johnson has a specific process for deciding what, when, and how to respond to comments on third-party sites.
Johnson & Johnson: Engagement in a Highly Regulated Environment, presented by Marc Monseau from GasPedal on Vimeo.
Heather Thompson
You May Also Like
.png?width=300&auto=webp&quality=80&disable=upscale)
.png?width=300&auto=webp&quality=80&disable=upscale)