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One-Stop Shop for Assistive Reproductive Technology

Today Cook Medical has launched an interactive Web site for infertility and reproductive professionals. The Cook A.R.T. (assisted reproductive technology) Lab is a one-stop shop for ART products that assists clinicians in every step of the process, according to Christina Anné, vice president of Cook’s Women’s Health strategic business unit.

The microsite includes a video tour, detailed access to product information, and a step-by-step guide to help improve the lab and clinical performance of medical professionals, Anné tells MD&DI. In vitro fertilization specialists can also download the information in Spanish, Portuguese, Korean, Chinese, and Japanese. Although the comprehensive site is targeted at physicians, Anné says doctors can show the Cook Lab to patients and use it as a tool to explain treatment. Other features of the site include a discussion forum where peers and CookâEUR(TM)s product specialists can exchange information and answer questions. A knowledge center will include publications and resources that pertain to topics such as human ovum collection, embryo culture and incubation, and cryopreservation.

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