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Restore Medical (Roseville, MN), a past winner of MD&DI's Medical Manufacturer of the Year that makes a unique anti-snoring and anti-sleep apnea device, has restructured its sales staff and marketing approach, reports the Star Tribune of Minneapolis.
September 5, 2007
1 Min Read
Its Pillar Procedure, which consists of three small implants placed in the roof of the mouth, is considered a cosmetic procedure, and is thus not usually reimbursed. So the firm is now marketing to the specialists who perform the procedure as well as their office workers who do the billing, as well as to patients. Restore's stock has performed poorly since the company went public last year, and the firm hopes the new strategy will turn things around. Fortunately, some analysts see the promise that MD&DI did in 2005.The 2007 Medical Manufacturer(s) of the Year will be announced in MD&DI's November issue.
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