Aiming to better serve its customers, a Canadian rubber distribution company has revamped its Web site. Armed with a new design coordinated with the company’s current print catalog, the Elasto Proxy Inc. (Newmarket, ON, Canada) site streamlines information for improved navigation of available products and services. Among the site’s new features is expanded technical information for engineers. Other enhancements to the site include detailed product descriptions and photos, as well as the ability to request a quote directly from a product listing. A retooled search function enables customers to identify products within nine categories and can find items that adhere to certain specifications.