MD+DI Online is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Packaging Site Simplifies Customer Requests

Originally Published MPMN October 2003


Packaging Site Simplifies Customer Requests 

Melody Lee

A simplified Web site for Rollguard Products (Appleton, WI) allows customers to submit inquiries about their applications and make product suggestions and comments. The company develops and supplies protective packaging systems for rolled and cylindrical products, offering stock sizes of foam, fiber, and plastic roll cradles. The Web site's upgraded features include an on-line "Spec-Your-Own" form enabling customers to enter details and receive a response about their specific roll cradle application. 

"Our main goal in upgrading the site was to provide a higher level of product and application information," says Gary Lawell, Rollguard Products' inside sales representative. "Adding the customer forum section to the Web site has opened a new avenue of communication with our customers," he says. "It's driven by customers' input based on their specific needs."

Customers may also submit application suggestions, ideas, and comments in the customer forum area, offering direct feedback on how the company can customize its products and services to suit specific packaging needs. Links were also added to allow users to access current company happenings, request printed copies of product literature, and download PDF versions of brochures, sell sheets, and other printed materials.
"The feedback so far has been very positive," adds Lawell. "We made sure to maintain the user-friendly organizational structure of the site by keeping navigation elements consistent from page to page and making them as straightforward as possible."

Copyright ©2003 Medical Product Manufacturing News

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.