Originally Published MPMN
Originally Published MPMN October 2003
E-NEWSPackaging Site Simplifies Customer Requests
A simplified Web site for Rollguard Products (Appleton, WI) allows customers to submit inquiries about their applications and make product suggestions and comments. The company develops and supplies protective packaging systems for rolled and cylindrical products, offering stock sizes of foam, fiber, and plastic roll cradles. The Web site's upgraded features include an on-line "Spec-Your-Own" form enabling customers to enter details and receive a response about their specific roll cradle application.
"Our main goal in upgrading the site was to provide a higher level of product and application information," says Gary Lawell, Rollguard Products' inside sales representative. "Adding the customer forum section to the Web site has opened a new avenue of communication with our customers," he says. "It's driven by customers' input based on their specific needs."
Customers may also submit application suggestions, ideas, and comments in the customer forum area, offering direct feedback on how the company can customize its products and services to suit specific packaging needs. Links were also added to allow users to access current company happenings, request printed copies of product literature, and download PDF versions of brochures, sell sheets, and other printed materials.
"The feedback so far has been very positive," adds Lawell. "We made sure to maintain the user-friendly organizational structure of the site by keeping navigation elements consistent from page to page and making them as straightforward as possible."
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