Despite vigorous objections from the medtech, pharmaceutical, and life sciences industries, on August 10 Massachusetts Governor Deval Patrick (D–MA) signed into law the Act to Promote Cost Containment, Transparency, and Efficiency in the Delivery of Quality Health Care. A major provision of the law requires the Massachusetts Department of Public Health (DPH) to establish a pharmaceutical and medical device marketing code of conduct, and develop and impose compliance and reporting requirements on pharmaceutical and medical device companies that have employees involved in marketing or selling prescription drugs or medical devices in the state.

Under the law's provisions, covered medtech, pharmaceutical, and life sciences firms must:

Specifically, the law requires affected companies to provide DPH with two annual reports that accomplish the following.

While companies are concerned about the costs and administrative burdens involved in compliance, they take particular issue with the public disclosure aspects of the law. Industry representatives believe this requirement threatens the integrity and security of proprietary information belonging to companies pursuing research and product development initiatives with partner firms, doctors, hospitals, or other organizations. In contrast to FDA disclosure laws and the Physician Payments Sunshine Act pending in Congress, the Massachusetts law requires public disclosure of any collaborative relationship or industry partnering soon after such actions are first initiated—risking exposure of product development plans to competitive firms.

Commenting on the bill prior to its becoming law, Stephen Ubl, president of industry association AdvaMed (Washington, DC) said, "We are committed to ethical arrangements and ensuring that interactions between industry and healthcare providers enhance the public health and foster public confidence. Unfortunately, this legislation would impede important interactions with providers and could drive this critical research and development out of state. Unlike other segments of the healthcare sector, medical technology is often developed and refined based on input from physicians who have direct and constant feedback from their patients."

Prior to the bill passing, Mark Leahey, executive director of the Medical Device Manufacturers Association (MDMA; Washington, DC), said, "This legislation threatens to compromise the innovative medical technology industry in Massachusetts and would eventually limit patient access to innovative products." MDMA urged medtech manufacturers to voice their opposition to the legislation and provided contact information for Governor Patrick on its Web site.

Ken Johnson, senior vice president at the pharmaceutical industry association Pharmaceutical Research and Manufacturers of America (PhRMA; Washington, DC), said, "In signing this legislation, Governor Patrick indicated his expectation that the state's Department of Health will develop regulations that 'enhance transparency' without requiring the disclosure of trade secrets and proprietary information, or impeding medical research or the education of healthcare providers. Although we remain extremely concerned with this strategy, we will work with state officials to ensure that the resulting regulations adhere to these sentiments."

Patrick Kelly, vice president for state government relations with the Biotechnology Industry Organization (BIO; Washington, DC) said the bill was "incongruous" with Massachusetts' recently announced $1 billion life sciences initiative, which was intended to foster and expand industry investment in the state. "Governor Patrick's decision to sign this bill into law is deeply disappointing—and very likely damaging for medical partnerships, clinical research, and patients in Massachusetts."

The law will go into effect on January 1, 2009, and will be enforced by the Massachusetts attorney general. It provides for fines of up to $5000 for each transaction, occurrence, or event that violates the law.

In signing the bill into law, Governor Patrick said, it will "help ensure healthcare providers make choices about prescription drugs and medical devices for their patients based on therapeutic benefits and cost-effectiveness. I am confident the Department of Public Health, pursuant to its regulatory authority, will safeguard the confidentiality of companies' trade secrets and proprietary information and protect against roadblocks to medical research or the education of healthcare providers."

The Massachusetts Medical Device Industry Council (MassMedic; Boston) was an early critic of the legislation and aggressively pushed back on the bill as it was working its way through the state legislature. But like other industry leaders, MassMedic president Thomas J. Sommer is now taking Governor Patrick at his word that all stakeholders will have access to the Massachusetts Department of Public Health as it develops the final provisions of its code of conduct.

The complete text of the Act to Promote Cost Containment, Transparency, and Efficiency in the Delivery of Quality Health Care (MA Senate, no. 2863), which Governor Patrick signed into law earlier this month, is available via www.mass.gov/legis/bills/senate/185/st02/st02863.htm.

© 2008 Canon Communications LLC

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