Originally Published MPMN
Originally Published MPMN June 2004
On-Line Case Studies Demonstrate Versatility of Plastics
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Eastman Chemical Co. (Kingsport, TN) launched a Web site to highlight plastics suited for the medical device industry. Case studies of clients who turned to the company for its specialty plastics are featured. Each story shows how the company met its clients' needs for various levels of clarity, toughness, chemical resistance, and safety.
"[Our Web site] demonstrates the versatility that our plastics can bring to the project engineer," says Rick Noller, the company's medical market development manager. "[This could range] from molding complex shapes to retaining clarity after sterilization, and ultimately to environmentally friendly disposal."
The company will periodically roll out different versions to give users fresh content. The updates will reflect major events, such as trade shows, product launches, and new designs. Real-world stories now on-line include clients in search of plastics for a syringe, a blood recovery device, and a blood collection cartridge.
"Because designing a medical device can be quite an involved and lengthy task," says Nicolas Voirit from Eastman's marketing communications, Digital Channels department, the site "helps drive decisions rapidly" by highlighting the company's products and applications.
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