Configurator Builds Connectors On-Line

Originally Published MPMN November 2004

E-News

Configurator Builds Connectors On-Line

www.aldenproducts.com (click to go to site)

Analee Zelaya

Alden Products Co. (Brockton, MA) redesigned its Web site, allowing connectors to be customized with a new configurator. The tool, which was developed by Psynchronous Communications (Woburn, MA), enables users to specify the products and part numbers they need to create a connector, with the aid of intuitive menus. The renovated site also reflects the firm’s new branding.

“The goal of this renovation was not just to create a better looking [site],” says Alden’s vice president of business development, Chris Behning. “It was absolutely critical to us that we created the best, easiest, and most comprehensive means of availing our wide array of Pulse-Lok connectors to end-users.”

Those products include circular-instrumentation and high-voltage connectors as well as integrated cable and connector assemblies that can be found by product line, application, or design with the site’s navigation feature. Users can print data sheets and request part samples and price quotes with on-line forms. Company information also can be accessed, and Alden will monitor site usage to better understand the needs of its customers.


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