Originally Published MPMNSeptember 2004

INDUSTRY NEWS

Canon Launches ChineseTrade Show and Magazine

Susan Wallace

Two new products will be launched by MPMN's publisher, Canon Communications llc (Los Angeles;www.devicelink.com). They are a quarterly Chinese-language magazine, China Medical Device Manufacturer (CMDM), and the MEDTEC China conference and exhibition. Both will serve China's fast-growing medical manufacturing industry. 

Canon will receive active support for both initiatives from the China Association for Medical Devices Industry (CAMDI). CAMDI represents nearly 4000 member companies and has strong ties to the country's State Food & Drug Administration (SFDA). 

The premier issue of CMDM is scheduled for January 2005. The initial circulation will be 6000. The MEDTEC China show will debut in the fall of 2005. 

William F. Cobert, president and CEO of Canon, says, "China's medical manufacturing market is growing at an astonishing rate, and much of its infrastructure is already in place." He continues, "Through these major product line extensions, we will expand our global reach and be in a strong position to assist our core customersegment--high-technology OEM suppliers--in serving the Chinese market."

According to Frost & Sullivan's 2002 Country Industry Forecast: Chinese Healthcare Industry, China's total healthcare market grew well over 100% in the five-year period ending in 2001. During the same time frame, the share of the medical device and equipment segment of this market increased from 5% to nearly 17%.

"We enthusiastically support Canon's new products in China," says CAMDI's chairman, Jiang Feng. "Our member companies need a dedicated industry journal and exhibition to meet the sharply growing demands of China's healthcare marketplace."

In addition to MPMN, Canon produces 19 trade magazines, 18 U.S. and international trade shows, industrydirectories, medical device engineering and design awards, and Internet sites.

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