Originally Published MDDI August 2005
|Representatives from ABI and China Knowledge meet to discuss how to help foreign companies build brands in China.|
Business-to-business marketer ABI (New York City) and Singapore-based China Knowledge, a trade and investment research organization, have formed a strategic partnership to help global companies build brands and sales in China. The companies will provide marketing and public relations as well as market research reports for business-critical information on industrial segments. They will create integrated marketing campaigns to provide branding opportunities via print, online, and broadcast media owned by China Knowledge. In addition, access to market publications and corporate setup services leverage the global resources of the two companies.
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