New Program Publicizes Ethics

For the device industry to maintain credibility with the public, it must show an overt commitment to ethical practices. AdvaMed's new Code of Ethics Self-Certification Program should help. Unveiled at the trade organization's annual meeting last week, the program grants licenses to qualifying companies to display a logo showing they comply with AdvaMed's Code of Ethics . Companies must certify that they meet all eight elements of a "condition of use" agreement.

Most of the elements specify programs and processes that must be followed. Making such compliance visible could increase a firm's credibility with caregivers and patients. And we are in an era where industry needs that more than ever.

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