What Every Device Industry Executive Must Remember

March 1, 2003

1 Min Read
What Every Device Industry Executive Must Remember

Originally Published MX March/April 2003

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Keeping constantly in mind these six basic circumstances will enable company leaders to sidestep most of the obstacles to a successful product launch.

  • Progress toward entry into a regulated market is faster when small steps are taken.

  • The device customer is not the recipient of benefits from its use.

  • Medicine is a profit-seeking business.

  • No medical technology is marketable without government approval and third-party reimbursement.

  • Adoption of a new medical device is driven by medical practitioners.

  • Well-connected sales and distribution organizations are ready-made marketing tools.

Copyright ©2003 MX

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