Top-of-the-Line Medical Innovators Discuss Bottom-Line Success

Originally Published June 2000

Leslie Laine

For a medical device firm, creating a product that dramatically advances the quality of healthcare available to the world is the highest measure of success, higher even than profit. A Medical Design Excellence Award (MDEA) recognizes such an achievement, demonstrating that a company has developed a product that not only exhibits outstanding quality and innovative design, but also offers a solution to a critical medical problem.

Although this year's winning companies earned their awards with their outstanding technological and product development abilities, the companies could be equally commended for overcoming the many business hurdles that can keep such innovative products from ever reaching the market.