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The ROI-Based Benefits of an Integrated Complaints Management Approach
May 1, 2003
1 Min Read
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Originally Published MX May/June 2003
INFORMATION TECHNOLOGIES
Customer satisfaction is a chief goal of any product-manufacturing company. Regulatory compliance is an imperative for any manufacturer in the field of medical technology. A medtech firm that installs a networked, Web-enabled complaints management CRM solution becomes able to efficiently:
Capture, manage, and act on customer complaints.
Ensure compliance with FDA and other regulations.
Solve potential product problems before they escalate.
Reduce costs and customer erosion.
Gather customer feedback and mobilize products and servicesto generate and/or protect revenues.
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