David Kerr

November 1, 2003

1 Min Read
The Mobilized Information Age Sales Force

Originally Published MX November/December 2003

INFORMATION TECHNOLOGIES

Equipping the field sales team with mobile and wireless IT devices can boost their effectiveness and productivity.

David Kerr

With market share, revenue goals, and stock prices riding on the success of every new product launch, medical device companies invest substantially in equipping their field sales teams with the information, tools, and support systems they need to be productive. The past decade has seen them experiment with increasingly sophisticated technologies. The goal of these medtech firms is to back their sales professionals with all of the resources, technical knowledge, and credibility that the product development and marketing departments can bring to bear. However, the result is often an overwhelmed sales force.

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