Roundtable Participants 4452

ADVERTISING, DISTRIBUTION, & SALES

Mark Adams was appointed vice president of sales and marketing for CryoCor Inc. (San Diego) in November 2007. He is responsible for leading CryoCor's commercialization efforts for its cardiac cryoablation system, which was approved by FDA in August 2007 for the treatment of right atrial flutter.

Adams has served at the management and executive levels with several electrophysiology companies, including EP Technologies, prior to its acquisition by Boston Scientific; Irvine Biomedical, prior to its acquisition by St. Jude Medical; EP Medsystems; and Instromedics. Throughout his career, Adams has been involved in a number of strategic alliances, including relationships with Boston Scientific, Guidant, Medtronic, Philips, and St. Jude Medical. Prior to joining CryoCor, Adams served as a business consultant providing sales, marketing, operational, and staffing expertise to a range of organizations primarily in the medical device industry. He can be reached via e-mail at [email protected].

Dale Hagemeyer is a research vice president for the manufacturing sector of industry advisory services at Gartner Inc. (Stamford, CT). His area of expertise is in customer-facing processes and applications for the consumer goods and life sciences industries, including the biotech, pharma, and medical device sectors. His work includes vision and strategy development, business case development, vendor evaluation and selection, and implementation and support strategies.

Hagemeyer has 17 years' experience in sales, marketing, and finance, including an international assignment in Mexico from 1995 to 1996. He holds a bachelor's degree in finance and in Spanish from the University of Utah, and an MBA from the University of Chicago. He can be reached via e-mail at [email protected].

Mark M. Miller has served as vice president of sales and marketing for Zonare Medical Systems Inc. (Mountain View, CA) since March 2003. Prior to joining the company, Miller served as vice president of ultrasound sales at Siemens Medical Solutions (Malvern, PA) from March 2001 to March 2003. He holds a BA in business management and history from Albion College (Albion, MI). He can be reached via e-mail at [email protected].

Marshall C. Solem is managing principal of ZS Associates' headquarters office in Evanston, IL, and until 2008 was the leader of the firm's medical products and services practice. His primary focus is working with medical device and diagnostics companies on issues of sales and marketing effectiveness, including go-to-market strategy, sales force effectiveness, and incentive compensation. He has consulted with companies ranging from start-ups to the Fortune 500, and throughout his career has worked in industries ranging from medical devices and pharmaceuticals to consumer products and utilities. His assignments at ZS have included projects in the United States, Canada, and several countries in Latin America. Solem has been a featured speaker at a number of industry-sponsored conferences and has had articles published in various industry journals.

Solem holds a master of management degree from the Kellogg School of Management at Northwestern University (Evanston, IL), and a bachelor of business administration degree from the University of Wisconsin at Madison. He can be reached via e-mail at [email protected].

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