Meeting Planning Trends

March 1, 2004

1 Min Read
Meeting Planning Trends

Originally Published MX March/April 2004

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

The meeting planning industry, once considered to be recession-proof, is operating in a new era. Today the industry faces post-September 11 travel apprehension and delays, tighter financial markets, and a more serious business climate following the wave of corporate scandals that emerged in 2001. These concerns, among others, underscore changes in the way medical technology companies budget for and plan meetings.

"There was a slowdown in all of the business meetings that were being conducted following September 11," says Carol Schmidt, director of conference sales at Copper Mountain Resort (Copper Mountain, CO). "Companies found alternatives, or their money was frozen because the economy affected budgets for off-property travel." Schmidt adds that she now sees an industry upswing, and that Copper Mountain is "back to pre-September 11 booking levels."

Shorter Lead Times. Today companies plan meetings about six months in advance of the event. But this has not always been the case: as recently as 2000, meetings were planned up to three years in advance.

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