July 3, 2013

9 Slides

Making Renal Denervation Sexy: A Look at the Vessix Vascular V2 System – Part 1

Although not yet available in the U.S. market, the V2 System from Vessix Vascular (now a subsidiary of Boston Scientific) has already done a lot to make renal denervation a buzzword. The CE-Marked medical device, which happens to be considerably faster to use than rival devices, is also a case study on the influence of consumerization of medical device design. One of the V2's most obvious features is its iPad-inspired graphic user interface. The materials used in the device also reveal the influence of consumer technology.

The device also happens to look exceptionally sleek. "I want people’s first reaction when they see this device to be wow!” said then Vessix Vascular CEO Raymond Cohen, when reaching out to the design firm Karten Design (Los Angeles) to establish the product's visual identify.

This consumer influence can be seen in the use of aluminum in the generator units, says Anne Ramallo, manager of PR and marketing at Karten Design. The use of aluminum in consumer electronics has increased substantially in recent years, thanks to its light weight and aesthetic properties. Here, MPMN provides a look at the process used to create the aluminum generator units of the V2, which were developed by creative aluminum specialist Neal Feay. That company is now working on 120 V2 generator units, and is capable of producing about 100 per month.

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