Getting into the GameGetting into the Game

Originally Published MX March/April 2003

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

To launch that first product into the medical marketplace, try a strategy of least resistance.

Lionel Joyce and Rod Carlisle

Starting a medical device manufacturing enterprise successfully requires that company executives know how to leap the regulatory, reimbursement, and other hurdles on the way to market, rather than stumbling over them. The medtech market is unique. Entering it takes more effort than simply putting products up for sale. A great deal of planning is necessary.