MD+DI Online is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Dentists Image by okrasiuk - Adobe Stock Image

Dear Dentists, Spare Us the Bloody Pictures, Please

A recent survey suggests that dentists should engage with patients on social media to share educational content, but that doesn't mean patients want to see images from bloody procedures in their newsfeeds.

Traditionally, dentists (and other medical professionals, for that matter) didn't have to worry about a social media presence. Times have changed, however, and a recent DentaVox survey suggests that dentists who engage with patients on social media are perceived as more innovative and caring than their "traditionalists" counterparts. Not all content is suitable to share, however and, for most patients, images from bloody procedures are a hard pass.

While 97% of respondents say they favor the use of social media by dental specialists, with Facebook being considered the most important platform for dentists,  63% of survey takers said blood surgery pictures should not be posted.

So, what do patients want to see on their dentists' social media pages? Videos (58%), educational materials (52%), and patient testimonials (47%) are preferred.

DentaVox, a social media platform for dentists, conducted the survey online. The survey included 260 respondents between March 30 and May 17.

The survey was specific to dental professionals, however we think the findings could easily apply to other medical professionals as well.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish