The New Medical Device Landscape: Adapt or Fade Away

U.S. healthcare reform, European austerity measures, the rise of emerging markets, and a host of other factors are spurring a significant shift in the medical device landscape. As a result, medical device manufacturers will have to adapt their business models and strategies if they wish to remain viable in the changing marketplace or face the possibility of fading away, according to Venkat Rajan, industry manager, medical devices, Frost & Sullivan.

"We are entering a new dynamic market landscape where there are different economic factors in play, different cost-cutting measures in play, and new types of technologies and treatments coming about," Rajan notes. "Companies that are stuck in fairly established ways are going to find it increasingly difficult to remain competitive with the newer and innovative technologies."

Rajan will examine the global influences that are effecting change in the medical device industry in a keynote presentation at the upcoming free virtual event, "Emerging Trends in Medical Device Outsourcing/Contract Manufacturing," which will take place this Thursday, June 14. As part of the presentation, he will highlight such topics as:

In addition to this presentation, the free virtual event will feature conference sessions on design trends in outsourcing, sourcing suppliers in China, and medical device miniaturization, as well as chat sessions focused on testing and challenges in medical device packaging. Make sure to check out the agenda and register now to view the keynote live Thursday morning or on-demand throughout the day.