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Do Your Devices Meet Physicians’ Needs?

Experts in neurosurgery, laparoscopy and minimally invasive colorectal surgery, and robotic surgery will discuss at MD&M West how medtech could address unmet user needs.

Image by Sasin Tipchai from Pixabay 

You’ve invested a lot of time ensuring your medical device meets user needs, but could those needs have changed? As healthcare evolves thanks to robotics, value-based care, the rise of ambulatory surgery centers, remote procedures, and more, the needs of surgeons and other physicians and healthcare practitioners are evolving, too.

Physicians will come together at the upcoming MD&M West 2020 conference to discuss what is missing in the world of medtech in the panel discussion, Tech Talk Panel: Physician's Perspectives: Unmet Needs, Design, & New Technologies in Medtech.

Participating on the panel will be:

  • Maya Babu, MD, MBA, formerly Director, Neurotrauma at Massachusetts General Hospital
  • Kyle Graham Cologne, MD, Vice-Chair, Surgical Clinical Quality Group at USC Keck School of Medicine
  • Christopher Macomber, MD, General and Minimally Invasive/Robotic Surgeon at Allina Health Surgical Specialists, Abbott Northwestern Hospital

Babu is a neurosurgeon and holds an MBA from Harvard Business School. She recently left her position as director, adult neurotrauma, at the Department of Neurosurgery at Massachusetts General Hospital. She is also an unaffiliated Neurotrauma Consultant for the National Football League. She has medtech industry experience having previously worked in business development for Medtronic and in the Medical Technology Mergers and Acquisitions division of Piper Jaffray.

Cologne is an expert in laparoscopic surgery and colorectal surgery. At USC Keck School of Medicine, he specializes in laparoscopic and minimally invasive procedures for a variety of diseases including colon and rectal cancer, polyps, and the treatment and management of anorectal disorders.

Macomber specializes in minimally invasive/robotic hernia surgery, abdominal wall reconstruction, and foregut/anti-reflux surgery. He is the Allina Health Chair of Robotics encompassing the three Allina hospitals with Intuitive Surgical platforms and the Allina orthopedic, spine and interventional pulmonology robotics programs. He is interested in medtech innovation, surgical outcomes analysis, and cost, clinical outcomes, and development of minimally invasive/robotic technology.

We’ll ask these experts to share some of the latest medical device advances they’re excited about and how are these advances benefiting patients, surgeons, and other professionals. We’ll also ask them to share any unmet needs in surgery as well as in other areas of healthcare.

We’ll explore ways medical device engineers could share new products or ideas with physicians. And we’ll also examine future changes these physician-experts anticipate seeing in healthcare in the next 5 or so years, which could help you prepare for future needs.

We’ll also invite attendees to ask questions, so be sure to join us Wednesday, February 12, for Tech Talk Panel: Physician's Perspectives: Unmet Needs, Design, & New Technologies in Medtech, from 8:30 AM - 9:30 AM, in Room 210A.

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