If the fanfare over the iPhone 6 has proven anything it's that Apple's customers are just as loyal and rabid as ever. Meanwhile, the last time people waited in line for hours for a Google product was...well, it hasn't ever happened.
In the app ecosystem, while there continues to be an increase in the amount of time we spend using apps, the capacity for either Apple or Google to make this experience unique or vastly different from each other is very limited. In fact, mobile app developers themselves are keenly focused on creating a similar end-user experience regardless of the hardware device. They often lead with development on iOS - and Apple is the more lucrative source of revenue for developers - but that has limited applicability on the enterprise side.
Enterprise healthcare solutions looking to engage patients aren’t looking to generate revenue with mobile apps - and similarly - any app development they do is an enterprise cost associated with large IT budgets. This isn’t remotely comparable to an early stage software venture eager to impress venture capitalists with simple download and usage metrics.
|Learn about the latest developments in wearbles and sensor technologies at MD&M Chicago. Oct. 15-16, 2014