Wearables have a dirty open secret. A 2014 whitepaper by Endeavour Partners showed that, despite their proliferation and ready adoption, wearable devices have failed to drive long-term, sustained engagement in users. A third of U.S. consumers who have owned an activity tracker reported they stopped using it within six months. Consumer engagement concerns have been at the forefront of the mHealth debate and numbers like this only affirm suggestions like those from Scirpps Health cardiologist Dr. Samir Damani, that mHealth's true value won't be in diagnostics, but in engaging patients and consumers for behavior change.
|Learn about the latest developments in wearbles and sensor technologies at MD&M Chicago. Oct. 15-16, 2014|