Kablooe Design turned to table tennis to teach medical device design lessons at MD&M Minneapolis. Here's why. 

Chris Newmarker

"Playing ping pong is like competing in the marketplace. And if you don't go through the process correctly, if you skip parts of the process, you're going to be at a disadvantage in your development. You're going to be at a disadvantage when you compete as well," says Tom KraMer, CEO of Kablooe Design, located north of Minneapolis. 

That's why Kablooe Design had a ping pong table set up smack dab at Booth #1238 on the show floor of MD&M Minneapolis, September 21-22. Through a game of drawn cards, a "Wheel of Competitive Disadvantage," and some wacky looking paddles, they taught lessons about skipping steps in the design process. Here's what it looked like:

Chris Newmarker is senior editor of Qmed. Follow him on Twitter at @newmarker.

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