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Medical device inventors, engineers, and executives know the importance of inspiration. Design and innovation experts weigh in on how to encourage ingenuity.
Marie Thibault
July 22, 2015
1 Min Read
Medical device inventors, engineers, and executives know the importance of inspiration. Design and innovation experts weigh in on how to encourage ingenuity.
Marie Thibault
How do some medical device companies churn out hit products consistently? Perhaps they've perfected the art (and science!) of cultivating flashes of genius or "lightbulb moments" among their employees.
At the June 2015 MD&M East Conference in New York City, a panel of experts talked about how to achieve such moments within a medical device organization. Panelists included Tom KraMer, president of Kablooe Design; Jeffrey Reynolds, director of Technology Innovation at Bayer Healthcare; Craig Scherer, senior partner and cofounder at Insight Product Development; and Joseph Gulfo, MD, executive director of the Rothman Institute.
The speakers agreed that getting the right mix of people together is important. But misunderstanding is a key component too. KraMer explains,
"The one thing that's the most powerful tool is misunderstanding. . . somebody misunderstands the idea that someone else tried to articulate, and it leads to a thought that nobody else had. Because it's a kernel of an idea on top of a kernel of an idea on top of a kernel of an idea that made somebody think of something that they wouldn't have otherwise thought of. That's really where I've seen most of the innovative ideas occur."
Hear more below. . . you might be surprised who these experts say should not be part of the magic.
Creating Lightbulb Moments at Medical Device Companies
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Marie Thibault is the associate editor at MD+DI. Reach her at [email protected] and on Twitter @medtechmarie.
[Image courtesy of JESADAPHORN/FREEDIGITALPHOTOS.NET]
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