Giovanni Colella is CEO of CastLight Health, which is literally shining light into black box - healthcare pricing.
The company's software solution allows people to do price comparisons of healthcare services so they can make more informed decisions about where and how to spend their dollars on healthcare. While employees can use CastLight's price transparency tool to make better choices, employers have a better handle on the amount they spend on providing healthcare as a benefit.
The San Francisco-based company appears to have successfully guessed that people do not want to pay more for good care and that their employers want to move them to consumer-directed high deductible health plans to reduce costs.
The company has 174 customers, including the likes Wal-Mart, Microsoft, Google, McKesson and Viacom as well as government entities like the State of Mississippi.
[image courtesy of Castlight Health]