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3. Usability

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This is about persuading engineers to let designers into the product development process early. In the past, Murdeshwar has found this can be a difficult thing--something that makes the achievements of design-conscious companies such as Apple even more remarkable.

Engineers want to look at the solutions, plain and simple. But Murdeshwar finds, "When we implement this, we have to dumb it down. Any non-engineer has to be able to use it. ... There are many examples where you get these widgets--appliances, whatever--that are so complicated to use."

Murdeshwar finds device usability is achieved when you can say, "It's so easy to use, it's so usable, it's ergonomically designed, you want to hold it and go to bed."

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[Image courtesy of Pixabay]

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