Six Elements of a Basic PR Plan

January 1, 2002

1 Min Read
Six Elements   of a Basic PR Plan

Originally Published MX January/February 2002

ADVERTISING, DISTRIBUTION, & SALES

Six Elements of a Basic PR Plan

Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on their reputation among stakeholders and key target audiences. A carefully orchestrated program that leverages the following six components cohesively can help a start-up realize its commercial goals.

  • Corporate and brand identity.

  • Web site.

  • Media strategy.

  • Spokespeople.

  • Road shows.

  • Corporate communications kit.

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