Six Elements of a Basic PR PlanSix Elements of a Basic PR Plan
January 1, 2002
1 Min Read
Originally Published MX January/February 2002
ADVERTISING, DISTRIBUTION, & SALES
Six Elements of a Basic PR Plan
Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on their reputation among stakeholders and key target audiences. A carefully orchestrated program that leverages the following six components cohesively can help a start-up realize its commercial goals.
Corporate and brand identity.
Web site.
Media strategy.
Spokespeople.
Road shows.
Corporate communications kit.
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